Product Brochure
Wholesome Cravings: Healthier eating trends in ingredients and product development
Today's health-conscious consumers are increasingly demanding that ingredients are Better for Me and Better for the Planet. Delivering more sustainable and nutrient-dense, functional products is becoming a prerequisite for a successful product launch and brand longevity. Taste, texture, flavor, and appearance of goods matter alongside convenience and a healthier nutritional profile.
Foodology by Univar Solutions’ "Wholesome Cravings" concept helps formulators, purchasers, marketers, and brand owners alike to advance innovation for stronger consumer choice.
