Case Study
Optimizer Stevia™ achieves the 3-in-1 values of reduced cost, great taste and natural in drinks and tabletop sweeteners
Healthy, tasty and affordable! These are the key purchase motivators among the plethora of food and beverages choices consumers face today. Ultimately the challenge is to formulate a product that is good for customer’s wellbeing, teases their taste buds, and makes great value-for-money sense.
Drinks and tabletop sweeteners are two categories that most reflect consumer demand for an affordable better-for-you product. Sugar and other sweeteners play a centric role in the formulation. Is there a natural sweetener that tastes better but costs less than its conventional equivalent?
Yes! Optimizer Stevia™ is a naturally sourced, good tasting sweetener solution that enables 20%-30% savings over the conventional RA97 stevia, helping food and beverage formulators to achieve the 3-in-1 values of natural provenance, agreeable taste, and competitive cost.
In this case study, you’ll learn how Optimizer Stevia™ solves the TASTE and COST issues at the same time in drinks and tabletop sweeteners.
